The 35-year-old said: "If I had been going on this date five years ago and someone said you can’t wear any makeup, I mean, I would have had a meltdown.” Before the dates, the other girls watch on as Gemma undergoes her make-under.
Then Gemma heads off for the five back-to-back dates while the other girls give their brutally honest opinions.
The dating site generally sees a 25 to 30 per cent boost in traffic between Christmas and 14 February, and their survey even went as far as to pick 8.57pm on 5 Jan as the most likely time to find love online.
So what are the options for Irish people looking to find someone to love, date, or even just to distract them from the fact that it’s still winter?
Options for gender now include "cis man," "trans man," "non-binary," "non-conforming," "queer," and "crossdresser." Users can also specify a custom identity if theirs doesn’t appear on the list.
The changes coincide with the end of this year’s Transgender Awareness Week, and are the result of a survey of current trans users, as well as a consultation with the National Center for Transgender Equality.
Along with the expanded options for gender identity, the app and website have been updated to include gender neutral terms, and users can now choose from pronouns such as "he/him/his", "she/her/hers" and "they/them/theirs." Users whose preferred pronouns are not listed may write in their own.
people who are single look to start afresh after a month of socialising and family get-togethers in December (who has time to find a soul-mate when there’s office Kris Kringle presents to buy?
Several single people who spoke to for this piece said they had also turned to another free site recently — Ok Cupid, citing a more up-to-date design as one of the main reasons.
At the end Gemma must choose one man to meet again for a second date.
Beauty Queen & Single will be broadcast on Monday 13 February on BBC One Northern Ireland at 10.40pm.
POF differs from some other well-known dating sites in that it allows prospective users to search for matches before setting up an account (essentially letting them ‘check out the talent’).
Casual users are allowed scroll through several pages of profile before being told they must sign up to continue using the site.